Editorial Attention · monthly · issue 2026-09-01 · data as of 2026-07-31
Which company entries in the public encyclopedia are being rewritten most heavily against their own history, and what changed?
In the 2026-07 snapshot as of 2026-07-31, Visa Inc. recorded a 50.00% revert share across 8 edits in the contested table. Eli Lilly and Company recorded a 30.00% revert share across 10 edits.
Net content reductions were recorded for Apple Inc. at -51,104 net bytes, Amazon (company) at -48,672 net bytes, and McDonald's at -5,556 net bytes.
Across editing intensity relative to each entry's own history, Eli Lilly and Company stood at the 78.20% own-history percentile. Apple Inc. reached the 74.20% own-history percentile, while Alphabet Inc. registered the 73.30% own-history percentile.
The heaviest rewriting this month is uncontested structural pruning of the two largest technology entries rather than any fight over what those companies are, while genuine contestation sits in a handful of low-volume entries where a single disputed sentence dominates the month. Apple Inc. shed -51,104 net bytes over 51 edits and Amazon (company) shed -48,672 over 28, yet their revert shares were only 2.00% and 3.60% — the signature of editors splitting or condensing overgrown sections with the community's assent, not of a narrative being fought over. By contrast the contested table is populated by entries with almost no volume: Visa Inc. at a 50.00% revert share on 8 edits, Nike, Inc. at 37.50% on 8, Eli Lilly and Company at 30.00% on 10 — ratios that describe two or three rejected insertions, which we read as ordinary promotional or partisan additions being patrolled away rather than sustained editorial conflict. The behavioural implication is that encyclopedia attention on mega-caps has moved from accretion to maintenance, and one-off pruning of that size is not a repeatable monthly act. In the next monthly issue neither Apple Inc. nor Amazon (company) records a net-bytes reduction larger than 10,000.
Massive text contractions at Apple Inc. and Amazon (company) represent consensual page restructuring rather than contentious edit disputes. During the month, Apple Inc. logged a reduction of -51,104 net bytes and Amazon (company) logged -48,672 net bytes, yet both registered minimal conflict with revert shares of 2.00% and 3.60%, respectively. This stands in sharp contrast to contested entries such as Visa Inc., where edits saw a 50.00% revert share across 8 edits. Neither Apple Inc. nor Amazon (company) will appear in the contested editing table in the next monthly snapshot.
The heaviest rewriting of large-company entries this month is consensual consolidation rather than contest: the two biggest content removals were carried out by many editors with almost nothing reverted, while the genuinely contested entries were small skirmishes over a few hundred bytes. Apple Inc. lost -51,104 net bytes across 51 edits by 11 human editors with a revert share of 2.00%, and Amazon (company) lost -48,672 net bytes across 28 edits by 9 editors with a revert share of 3.60%; that pattern reads as editors agreeing to trim or split sprawling pages, not as a dispute over how these companies are described. By contrast Visa Inc. topped the contested table at a 50.00% revert share on only 8 edits and a net change of 741 bytes, and no entry reached the top quintile of its own history (Eli Lilly and Company was highest at the 78.20% own-history percentile), so the month's activity is structural housekeeping of the very largest pages rather than a news-driven fight. We read this as the encyclopedia's editorial crowd treating the megacap entries as settled narratives to be tidied, which implies the removed material will stay removed. Our claim is that in the 2026-08 snapshot the Apple Inc. and Amazon (company) entries will each show net bytes below +10,000 and a revert share below 20%, confirming the removals were accepted rather than reversed.
| Name | Entry | Edits | Human editors | × own median | Own-history percentile | Revert share | Net bytes |
|---|---|---|---|---|---|---|---|
| LLY | Eli Lilly and Company | 10 | 5 | 2.86 | 78.20% | 30.00% | 525 |
| AAPL | Apple Inc. | 51 | 11 | 1.85 | 74.20% | 2.00% | -51,104 |
| GOOG | Alphabet Inc. | 25 | 10 | 1.47 | 73.30% | 12.00% | 319 |
| MCD | McDonald's | 22 | 13 | 1.91 | 72.70% | 13.60% | -5,556 |
| MA | Mastercard | 12 | 5 | 1.50 | 71.40% | 8.30% | -719 |
| META | Meta Platforms | 21 | 12 | 1.68 | 69.90% | 4.80% | 1,328 |
| NFLX | Netflix, Inc. | 9 | 8 | 1.13 | 69.20% | 0.00% | 407 |
| NVDA | Nvidia | 18 | 11 | 0.51 | 63.30% | 11.10% | 2,439 |
| HOOD | Robinhood Markets | 5 | 3 | 1.67 | 61.10% | 0.00% | 351 |
| PG | Procter & Gamble | 12 | 4 | 1.71 | 59.60% | 0.00% | 17 |
| V | Visa Inc. | 8 | 6 | 1.45 | 58.30% | 50.00% | 741 |
| TSN | Tyson Foods | 5 | 3 | 2.50 | 55.90% | 0.00% | -1,238 |
| MSFT | Microsoft | 18 | 13 | 1.13 | 55.50% | 0.00% | 3,975 |
| NKE | Nike, Inc. | 8 | 4 | 2.00 | 55.00% | 37.50% | 461 |
| AMZN | Amazon (company) | 28 | 9 | 2.15 | 48.10% | 3.60% | -48,672 |
| AMD | AMD | 11 | 6 | 0.88 | 47.10% | 0.00% | 742 |
| CSCO | Cisco | 10 | 7 | 1.82 | 45.00% | 0.00% | 602 |
| PEP | PepsiCo | 7 | 3 | 1.75 | 44.30% | 0.00% | 3,561 |
| HD | Home Depot | 9 | 8 | 1.29 | 42.60% | 11.10% | 258 |
| DIS | The Walt Disney Company | 16 | 7 | 1.28 | 38.00% | 0.00% | 612 |
| PFE | Pfizer | 6 | 6 | 1.20 | 34.80% | 0.00% | 209 |
| WMT | Walmart | 20 | 10 | 1.33 | 34.60% | 5.00% | 3,392 |
| T | AT&T | 15 | 10 | 1.03 | 34.20% | 6.70% | 197 |
| JNJ | Johnson & Johnson | 5 | 4 | 0.63 | 26.70% | 20.00% | -300 |
| XOM | ExxonMobil | 5 | 4 | 0.71 | 25.30% | 0.00% | -431 |
| KO | The Coca-Cola Company | 8 | 8 | 0.76 | 22.40% | 12.50% | -91 |
| BRK.A | Berkshire Hathaway | 5 | 3 | 0.50 | 20.60% | 20.00% | 471 |
| TSLA | Tesla, Inc. | 14 | 8 | 0.74 | 19.30% | 28.60% | 196 |
| SBUX | Starbucks | 7 | 6 | 0.70 | 17.80% | 0.00% | 1,877 |
| INTC | Intel | 10 | 6 | 0.34 | 16.70% | 10.00% | 751 |
| Name | Entry | Edits | Human editors | Revert share | Net bytes |
|---|---|---|---|---|---|
| V | Visa Inc. | 8 | 6 | 50.00% | 741 |
| NKE | Nike, Inc. | 8 | 4 | 37.50% | 461 |
| LLY | Eli Lilly and Company | 10 | 5 | 30.00% | 525 |
| TSLA | Tesla, Inc. | 14 | 8 | 28.60% | 196 |
| BRK.A | Berkshire Hathaway | 5 | 3 | 20.00% | 471 |
| JNJ | Johnson & Johnson | 5 | 4 | 20.00% | -300 |
| Name | Entry | Net bytes | |Net bytes| | Edits |
|---|---|---|---|---|
| AAPL | Apple Inc. | -51,104 | 51,104 | 51 |
| AMZN | Amazon (company) | -48,672 | 48,672 | 28 |
| MCD | McDonald's | -5,556 | 5,556 | 22 |
| MSFT | Microsoft | 3,975 | 3,975 | 18 |
| PEP | PepsiCo | 3,561 | 3,561 | 7 |
| WMT | Walmart | 3,392 | 3,392 | 20 |
| NVDA | Nvidia | 2,439 | 2,439 | 18 |
| SBUX | Starbucks | 1,877 | 1,877 | 7 |
| History snapshot | Last full month | Built |
|---|---|---|
| 2026-07 | 2026-07 | 2026-08-25 |
Each month the run reads the editing history of the public-encyclopedia entries for a fixed watch list of 46 large companies — each named explicitly as a (ticker, page title) pair in the recipe, so the same 46 entries are measured every month — and measures the latest full month against each entry's own history: edits, distinct human editors, the ratio to the entry's median month, the own-history percentile, the share of edits that were reverted, and the net change in bytes. The contested table lists the entries where at least a fifth of the month's edits were reverted. For the entries in the top quintile of their own history the run pulls the substantive revisions and reproduces the editors' own summaries, with housekeeping edits set aside by an advisory classifier.
Every entry is the company's own page (Apple_Inc., Procter_&_Gamble, Walmart, ...), pinned by title. Subsidiary, product and brand pages that the estate also links to a ticker are deliberately left out, so an entry's editing is that company's editing and nothing else. Two limits follow from the pin: a page renamed in the the encyclopedia after the pinned snapshot keeps its old title here, and a company whose own page saw fewer than five edits in the month does not appear. Net bytes is the month's total change in the entry's length: a large negative figure means content was removed, and only the edit summaries say whether that was a rewrite, a split or a strip.
The history comes from a pinned monthly snapshot, so an issue publishes only when the covered month has moved, and the issue's data date is the last day of that month. Editing intensity is an editorial measure of how much a public record is being rewritten. It is not a valuation and carries no return claim.
Because the history is a pinned snapshot that does not refresh between issues, the interpretation on this page carries no scored claim: nothing a later snapshot could resolve it against exists until the store is deliberately re-pinned, so the view is published as a view and the page says so rather than logging a claim that cannot be scored.